Let me tell you a story… When I was 17, my mom was praying for a writer who could help her translate her work as a coach and trainer into the written word. The online marketing world was just starting to come into being, and she saw the wave coming. But who would help her catch it?
One day, as I was sharing one of my latest essays with her, she had an aha moment: “Makena could be that writer.” I had been a voracious reader since I was four years old, and my love of words had blossomed into poetry, essays, and more.
Next thing you know, we were sitting around our kitchen table, brainstorming her new website copy and branding.
The brand that emerged revolved around the MUSE. We came up with all sorts of fun play-on-words: “aMuse News” was her newsletter, for example.
Fast forward to 2023: As I started doing research for our book and interviewing women my mom has coached and mentored over the last 5, 10, or even 15+ years, an interesting theme began to emerge…
I looked for parallels between their stories (and mine – as I have been one of those women) and I saw a pattern: I realized she wasn’t just teaching us communication skills, business skills, and lifestyle design.
𝘚𝘩𝘦 𝘸𝘢𝘴 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘶𝘴 𝘢 𝘸𝘢𝘺 𝘰𝘧 𝘭𝘪𝘷𝘪𝘯𝘨…
A way of consciously creating our lives, relationships, success, and fulfillment with more EASE, FLOW & FUN. A way of dancing between “go mode” and “flow mode” to create results with energy & aliveness.
A way of having clear intent about what we want and going for it, while also “listening” to what life is telling us about what wants to happen, and responding accordingly.
These women’s lives have 𝘣𝘭𝘰𝘴𝘴𝘰𝘮𝘦𝘥 in beautiful ways. They have built business empires, power couple relationships and deeply connected family dynamics that continue to grow and evolve... They have stepped into their bigger purpose, and the impact they are called to make in the world... They have softened, and strengthened... 𝘈𝘯𝘥 𝘴𝘰 𝘩𝘢𝘷𝘦 𝘐.
That’s when it came to me. I knew what we needed to call this way of approaching life:
𝐓𝐡𝐞 𝐖𝐚𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐮𝐬𝐞™.
(Continued in comments...)
2 days ago