Tired of “One Size Fits All” Marketing? There’s a Better Way…
It’s easy to get overwhelmed by all the conflicting marketing advice out there.
Most marketing ‘experts’ will tell you their model is the best way.
After all, it’s worked for them, so it should work for you too… right?
Maybe you’ve heard statements like these:
- “A 3-part video series is THE most effective way to sell your online program.”
- “Don’t offer any 1:1 packages. To truly make money and leverage yourself, you have to move completely to group programs.”
- “Selling from stage is the way to go.”
Not so fast.
Marketing – like just about everything in life – is NOT one-size-fits-all.
What works brilliantly for one person may completely flop for you. The opposite is also true.
That’s why I’m going to take a very different approach than the other “experts” you may be working with, or learning from online. Yes, I’ll share the strategies and techniques that are working for me and my clients (who range from the 6 figure to multiple 7-figure level in their businesses).
But I don’t want you to take everything I say – or anyone else says – and automatically assume it’s the right approach for your business.
Instead, I recommend the following process to cut through the overwhelm, and discover what marketing strategies will be most effective (and in alignment) for you…
Step 1: Learn & Explore
In order to decide what’s right for you, it’s important to know what your options are. In other words, educating yourself about marketing is still the first step. The important thing is not to go overboard with this. When you start to feel overwhelmed, it may be time to move on to Step 2.
Step 2: Trust Your Gut
With each new strategy or technique, ask yourself: Does this resonate for me? Does this feel in alignment with my values, and message and brand? How will my ideal clients respond to this? The truth is, deep down, you know the answer. It’s time to trust yourself, darling.
Step 3: Test, Test, Test!
When you find a strategy that feels like a fit, implement it. (Remember, DONE is better than perfect!) Try it on for size, and measure the results. Keep what works, and discard what doesn’t. It’s really that simple.
Step 4: Follow the Momentum
All too often, I see entrepreneurs spend weeks (or even months) on projects or complicated marketing strategies that have no momentum. Instead, pay close attention to what’s working in your business and what isn’t. What actually generates income for you? What marketing strategies result in sales? When you learn to follow the momentum – rather than what you think or hope is going to work – your business will grow more rapidly than ever before.