The Art of Momentum in Business

The Art of Momentum in Business

 

Have there been times in your life or business where it feels like everything just lines up – where the heavens and Earth move when you’re working toward a goal?

Or you’re just in a state of MAGIC, and synchronicities are happening everywhere?

If this is in your business, maybe you’re getting referrals out of the blue. Everything is helping you to move in the direction you want to go.

Then you’ve probably had times that are the opposite as well…

Where it just feels like you’re slugging through the mud – like nothing is moving.

When you put energy out, you’re not getting the results you want back. OR it’s just this one-for-one – exactly the amount of energy you put out, you get back, and no more.

What I want to talk about is that first scenario, because people often think that this is something that “just happens” to you. Sometimes things work like magic and sometimes they don’t.

And while to some degree that’s true – and there are some forces out of our control – there’s also an art to creating momentum in your life and business.

Today I’m going to talk about it specifically for your business, but you can take some of this and apply it to your life as well.

Once again, momentum is about that state where when you put energy out there, even more comes back to you – and it feels like everything is lining up to move you in the direction you want to go.

So there are a few steps to creating momentum that I’ve learned in my own business, as well as in working with high performers at every stage – from just starting out in their businesses, to very successful but going online for the first time, to clients that are at multiple seven figures with a strong online presence already.

The first step in creating this momentum is to make sure that the direction you’re going is aligned for you.

What I mean by that is: Is this really the direction you want to be moving? Let’s say you’re starting a new business… Is this business really, really what you want to be doing? Are these the people that you can most serve?

And if it’s not a new business… Let’s say you’re bringing your work online, and maybe you have a certain online program you want to launch. Is this where you want to begin? Are the people that you’re targeting with this program the kind of people you want to be working with? And is this business direction going to fit the lifestyle that you want to have?

Imagine it’s one year from today, and you’re looking back at the last year of your life.

Think about having done this project, or gone this direction in your business…

Are you where you want to be?
Is your lifestyle what you want it to be?
Or is it NOT actually the right direction because this idea is coming more from your head – and isn’t really aligned with your heart, soul, and what you really want?

Get really clear on this because if it’s not aligned, you may push in a certain direction and something in YOU is going to hold you back. OR something in the universe is going to hold you back because it’s not actually the direction you want to be going. So that is step number one.

Step number two is to recognize that it takes some time.

One of the big things I see happen is that there are a lot of amazing visionary entrepreneurs out there – and I imagine that you watching this probably consider yourself one of them. So you’re a visionary, you’re an ideas person, you’re brilliant at your work – and along with that visionary gift comes some “shiny object syndrome.”

You get excited about new ideas, new things are coming to you all the time, and you’re maybe seeing other strategies that people are using and going, “Oh, I should be doing that!”

This is totally normal, and it’s completely okay to have all those ideas. In fact, it’s part of your brilliance! So I don’t want you to try to dampen that down. But I do want you to realize that – in order to move your business forward and to really get the results and the momentum that you want – you can’t be jumping around to so many different projects.

So what do you do? Write all those ideas down. Then, once you’re clear about the one you want to go for – the one that feels really aligned – then I want you to commit to it.

And when you commit to it, you’re going to keep moving forward – even when it feels like nothing is happening for a while.

There’s a certain amount of time you need to put into this.

It’s like pushing a boulder up a hill. You’re pushing it up the hill, and it’s heavy, and it feels like nothing’s happening and there’s no momentum whatsoever. It’s all the force that you can put into it. And it’s hard sometimes, right? But what happens if you let go of that rock and go start pushing another rock up the hill? It’s going to roll down the hill, and then you’re not going to make it to the summit, or down the other side. You’re not going to get the results you want.

So what I want you to do is, once you pick that idea, stick with it. Keep moving forward, even when it feels like nothing is happening.

Because over time, that momentum is going to build. You’re going to get to maybe some flatter ground, or you’ll get to the top of that mountain and it will to start to roll on its own – with you there just to kind of guide it and keep it going.

The third step is to recognize that the energy you put in isn’t always going to come back in the way that you might expect.

That’s not the way momentum works.

For example, let’s say that you are just starting out in business and you’re beginning to expand your network… You’re having calls with people, going on coffee dates, and going to networking events. A lot of times what people do is they go into that and they think, “Oh, these people might be clients.” And that may be true!

However, in my experience, it’s really more about you showing up, being of service, and sharing your gifts. Then what will happen is over time – as you continue to put energy out there and become known – is you’ll start to get referrals sent to you out of the blue.

It’s not that those people you meet will necessarily always become your clients, but they’ll know what you do, they’ll remember you showing up in your gifts and maybe being of service to them in some way, and they will send people your way.

Another example is if you’re going online with a new program… Let’s say you’ve been successful offline, and now you’re creating an online presence. Well, we think, “Oh, I’ll do these things and then I’ll have this big email list and I’m going to fill my programs that way.” Like it’s just going to happen exactly as you planned.

But as you know from being in business, success is not always a straight line, right?

So keeping that in mind with momentum means that you may go one direction, and then something may happen to take you in another direction. Or you might try one marketing strategy, give it a good amount of time, realize it’s really not the right fit for you, and make a pivot. (Then when you get into the right strategy, results start to happen.)

I don’t want you pivoting often – but sometimes it does need to happen.

The whole point of this third step is that it may not look the way you think. But when you keep putting energy out there, and you know you’re aligned and on track, over time, MAGIC will happen. And magic is NOT predictable. It’s not something you can figure out in your head.

So you can’t have all the pieces clear, necessarily, before you get started. You just have to begin, know you’re on the right track, stick with it, and things will start to pick up. Things will start to move.

The Question That Took My Business to 6 Figures – Without Any Fancy Marketing

The Question That Took My Business to 6 Figures – Without Any Fancy Marketing

Here’s the truth: Most marketing experts (and entrepreneurs) overcomplicate things.

If you’re just getting started with online marketing, you do NOT need to:

  • Have a gorgeous custom website
  • Be on every social media site
  • Have 3 different lead magnets & autoresponder series
  • Send out 2 emails per week to your list

You can absolutely do all of this if it feels aligned for you. But you don’t have to, in order to be successful.

In fact, I had my first 6-figure year in business with zero email list, a simple 3-page WordPress blog I set up myself to make it look like a website (see pic), and NO social media presence. Really! 

How?

I continuously asked myself a single question…

What’s the simplest, most effective way for me to get the results I want?

As a result, I was able to build my business organically through word of mouth, while investing very little time/money into copywriting or fancy marketing funnels.

Keep it simple.

Do what’s working.

Rinse, and repeat. 🙂

xo,

Makena

P.S. Here’s that picture of my old WordPress blog “website,” circa early 2013!

Getting Clarity on Your Ideal Client (2 Guided Visualization Audios)

Getting Clarity on Your Ideal Client (2 Guided Visualization Audios)

I’ve been dreaming up these free guided visualizations for a while…

This is the exact process I go through when I’m sitting down to write marketing copy.

I literally imagine I AM the ideal client I’m writing to…

I feel their pains, struggles, and what keeps them up at night. I know their hopes and dreams. I sense what’s holding them back from making a purchasing decision (be it time, money, awareness, or trust).

Then – and only then – I begin to write. (Or, I review copy or funnels that have already been created from the ideal client’s perspective… and edit accordingly.)

It sounds strange, but this technique is super powerful.

Imagine the clarity that would come with this deep understanding of your ideal client (the kind of client you would LOVE to have 1,000 more of).

Imagine being able to “become” them whenever you are thinking up a new marketing strategy — or when you’re wondering if the copy you’ve just drafted will resonate.

I’ve recorded a 2-Part Ideal Client Visualization Exercise to help you do exactly that

I hope you enjoy them!

xo,

Makena

Tired of “One Size Fits All” Marketing? There’s a Better Way…

Tired of “One Size Fits All” Marketing? There’s a Better Way…

It’s easy to get overwhelmed by all the conflicting marketing advice out there.

Most marketing ‘experts’ will tell you their model is the best way.

After all, it’s worked for them, so it should work for you too… right?

Maybe you’ve heard statements like these:

  • “A 3-part video series is THE most effective way to sell your online program.”
  • “Don’t offer any 1:1 packages. To truly make money and leverage yourself, you have to move completely to group programs.”
  • “Selling from stage is the way to go.”

Not so fast.

Marketing – like just about everything in life – is NOT one-size-fits-all.

What works brilliantly for one person may completely flop for you. The opposite is also true.

That’s why I’m going to take a very different approach than the other “experts” you may be working with, or learning from online. Yes, I’ll share the strategies and techniques that are working for me and my clients (who range from the 6 figure to multiple 7-figure level in their businesses).

But I don’t want you to take everything I say – or anyone else says – and automatically assume it’s the right approach for your business.

Instead, I recommend the following process to cut through the overwhelm, and discover what marketing strategies will be most effective (and in alignment) for you…

Step 1: Learn & Explore

In order to decide what’s right for you, it’s important to know what your options are. In other words, educating yourself about marketing is still the first step. The important thing is not to go overboard with this. When you start to feel overwhelmed, it may be time to move on to Step 2.

Step 2: Trust Your Gut

With each new strategy or technique, ask yourself: Does this resonate for me? Does this feel in alignment with my values, and message and brand? How will my ideal clients respond to this? The truth is, deep down, you know the answer. It’s time to trust yourself, darling.

Step 3: Test, Test, Test!

When you find a strategy that feels like a fit, implement it. (Remember, DONE is better than perfect!) Try it on for size, and measure the results. Keep what works, and discard what doesn’t. It’s really that simple.

Step 4: Follow the Momentum

All too often, I see entrepreneurs spend weeks (or even months) on projects or complicated marketing strategies that have no momentum. Instead, pay close attention to what’s working in your business and what isn’t. What actually generates income for you? What marketing strategies result in sales? When you learn to follow the momentum – rather than what you think or hope is going to work – your business will grow more rapidly than ever before.

xo,

Makena

The Myth of Entrepreneurship + Permission to Be YOU

The Myth of Entrepreneurship + Permission to Be YOU

It’s time to stop over-glamorizing entrepreneurship…

I’ve seen far too many friends get hard on themselves because they haven’t ‘made it’ as an entrepreneur yet. Or because they work a 9-5 or a part-time job – when many of their friends are business owners.

This has to stop. Seriously.

Entrepreneurship is not for everyone.

And even if you are destined to work for yourself eventually, it may not be in your highest good right now.

AND THAT’S OKAY.

I say, do what is right for you, right now – and feel good about it!

And if what feels right for you changes, then reserve the right to change your mind.

You could go back and forth between working a job and running a business for the rest of your life.

As long as that makes you happy, GO FOR IT.

But please, please do not get caught in the trap of comparing yourself to your friends who are entrepreneurs, and feeling ‘less than’ in any way…

You are beautiful.
You are talented.
You are unique.
You have gifts to share with the world.

And there are so many paths to doing that…

Your path will be as unique as you are.

Yes, I’m an entrepreneur. And yes, I do love it.

It has its own set of challenges (growth opportunities), but they feel like the ‘good’ kind of challenges for me right now.

AND I love and value my friends who work in jobs, my friends who run their own businesses, and my friends who don’t work at all – equally.

I hope you can extend the same gift to yourself.

What you do (or don’t do) has no bearing on what a brilliant, lovable, gorgeous soul you are.

Deep down, you know it’s true.

Can you let yourself FEEL it?

I love you. <3

xo,

Makena

P.S. If entrepreneurship totally turns you on and lights you up, then by all means – carry on! You do you. #EndRant

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